Driving To Deliver Your Business

Saatchi & Saatchi's Kevin Roberts visits Lancaster MBA

Lancaster MBA students had a unique opportunity to work with one of the most dynamic business leaders in the world earlier this week. Kevin Roberts, former CEO and current Non-Executive Chairman at Saatchi & Saatchi Worldwide visited Lancaster University Management School for the first in a series of four Mindful Manager Strategy Live Seminars with MBA students. During the session, he explained that the Lancaster MBA[1] is the only programme in the world with a current global CEO who visits the students and works closely with them in a live environment. They will step into his shoes actually running Saatchi & Saatchi Worldwide, making real decisions in real time.

Following the first Mindful Manager[2] Strategy Live session, Kevin Roberts said: “This was the most fun group I have worked with. They were actively engaged with the content, really motivated and made the most out of the opportunity.”

Commenting on the success of the day, Dr Peter Lenney, MBA Programme Director said:”Having someone of the stature of Kevin Roberts visiting Lancaster on four occasions to work closely with our MBA students is such a unique opportunity and a privilege for the class to learn from one of the most successful global leaders in advertising.”

Feedback from current MBA students was very positive.

Shaswati Panda from India said: “The company visit to Saatchi & Saatchi in London had made me really excited to meet Kevin. Finally meeting him in person was more than I had expected. He inspired us and gave us a glimpse of the plethora of knowledge we can gather from him. Learning from someone like Kevin who has been at the helm of one of the biggest advertising agencies in the world for over twenty years was an amazing experience and I can t wait for the next one!”

Fellow MBA student Mario Metastasio from Italy added: “Thank you for the big opportunity provided to us by Kevin Roberts. The session was amazing, far beyond my expectations. I have always asked why this CEO and not another one; today I have received my answer with interest!”

Kevin Roberts will visit Lancaster for the second instalment of Mindful Manager Strategy Live on 27th January. To keep up to date on the Lancaster MBA you can follow them on Twitter[3] and Facebook[4].

References

  1. ^ Lancaster MBA (www.lancaster.ac.uk)
  2. ^ Mindful Manager (www.lancaster.ac.uk)
  3. ^ Twitter (twitter.com)
  4. ^ Facebook (www.facebook.com)



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