Driving To Deliver Your Business


Bibby Distribution rolls out new depot for Roberts Bakery

11:00 Friday 12th February 2016

Bibby Distribution s deal with Roberts Bakery has risen to a new phase of growth after a successful trial period for the 3PL. With Bibby Distribution already handling the distribution for Britain s fastest-growing bread brand across Yorkshire and Lincolnshire from its depot in Scunthorpe, now customers in Northamptonshire will benefit from the contract s expansion to incorporate distribution and warehousing from Corby. More than 20,000 baked goods will be delivered into the Northamptonshire depot every week, before being distributed to more than 100 customers in Leicester, Coventry and along the M1 corridor. Plans also exist for adding an additional route serving a further 28 customers to be introduced in the near future.

Frank Roberts and Sons Ltd Logistics Director Mark Owen says: The feedback from our customers has been fantastic thanks to Bibby Distribution s speed and efficiency, stores are receiving the freshest possible pre-packaged bread. As a result, Bibby Distribution was the clear and obvious choice to support our ambitious growth plans in other regions. Roberts Bakery is the only bread brand in the UK currently investing in third-party distribution, augmenting its current capabilities out of Northwich. By using Bibby Distribution s long-standing expertise and flexible approach to logistics, Roberts Bakery aims to expand its existing 11 per cent share of the market by value in Central England. The distribution model at Scunthorpe has already reaped major benefits for Roberts Bakery, with Bibby Distribution having eliminated around 450 food miles a day, saving on fuel costs, improving delivery turnaround time and reducing carbon emissions.

Goods are carried on articulated trucks and trailers, plus a number of 7.5-tonne rigids for urban deliveries. With efficient picking and driving, plus a supply chain that can be measured and monitored every step of the way, Bibby Distribution plays a critical role in ensuring Roberts Bakery keeps its promise of providing the freshest possible bread to customers.

Frank Roberts and Sons Ltd was founded in Northwich, Cheshire, in 1887 and now produces 3.5 million loaves and rolls a week from its sites in Northwich and Ilkeston, Derbyshire. The firm supplies bread, rolls, treats and speciality loaves to major supermarkets and convenience stores.